As the world moves towards a more sustainable mode of living, there has been increasing traction in the second-hand goods market. Whether that’s in the form of pre-loved clothes, recyclable stationery, or even used cars, people seem to almost be in a scramble to change their lifestyle choices in a bid to better the environment – and, of course, the cost of living crisis has also played its part in pushing people towards used goods.
Used car dealerships, in particular, have been popping up all across the country – and their increasing number has not only meant that consumers now have more choice but also that competition within the industry has been at an all-time high. And in order to keep your used car dealership in the spotlight and making sales, applying some good old marketing strategies to boost numbers is a must. But how exactly do you market a used car dealership? Well, it’s all about planning, putting in the work, and execution!
Here are 5 highly effective used car dealership marketing strategies to use today:
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Design and Display a Flex
A flex, whether it’s in the form of a banner or a standee, is a great way to grab attention. Not only do they provide ample space for you to utilize a mix of text and visuals, but designing and placing your flex in strategic locations can do wonders for your used car dealership’s sales.
Simply design a flex – be sure to include important details such as contact information and your dealership’s address – and put it up around town. Remember, choosing the right location is key as this will determine the audience that you build. You should aim to put up your flex near colleges, city centers, or other places that are frequented by students or young adults as this demographic is most likely to opt for a more budget-friendly, and hence used car.
Make Use of Flyers
Flyers are gold in the marketing world – attractive, convenient, and easy to keep, they tend to get the message across while serving as a long-term reminder for your audience. And as a used car dealership, you can make use of flyer marketing to promote special deals, create general hype for your business by advertising your services and value for money, or even hand out exclusive promos to potential customers via your flyers.
And if your next thought is about the design details, then that’s all sorted with PosterMyWall’s range of car sale flyer templates! With hundreds of designs to choose from and a user-friendly interface, PosterMyWall is the perfect design resource for small businesses that are looking to get some creatives made. Not only does the platform not call for a professional graphic designer, but it also allows you to fully customize your chosen design all for free!
Simply head to their free flyer maker, pick a template of your choice, and get editing. Once you’re done, you can hand out your flyers around town or even put up a digital version on any social media channels you might have or via other digital communication mediums.
Engage in SMS Marketing
Sometimes, a simple text is enough to get the message across. And in the car dealership industry, SMS marketing can hold a surprising amount of weight. Of course, while the medium is an efficient one, the content and strategy itself also play a crucial role in its execution.
Generally, your SMS should convey the main point – whether it’s a limited-time deal, a follow-up to an inquiry, or simple promotion – in a way that makes it seem attractive. Once the content of your message has been decided, then it’s time for technicalities – use a mask that covers, decide whether you’re going to be opting for a messaging service, and be consistent in your efforts. And if you’re looking to expand your target audience, then WhatsApp messages are a good idea.
Have an Instagram Presence
In the modern digital age, having a social media presence really puts businesses at an advantage, with those that opt for Instagram landing on an elevated stage. Not only does maintaining an Instagram page allow potential customers to explore the car options that you have available as well as to connect with your business online and enquire about details, but it also helps you reach out to newer audiences via features such as sharing posts, tagging people, and live stories.
To really help with reach, you should look into making your profile SEO-optimized so that you can target trending keywords and hashtags in order to appear on as many people’s profiles as possible. Of course, when selecting your target audience demographics, be sure to make the characteristics geographically relevant to garner maximum ROI.
Team up with Fellow Businesses and Creators
There’s nothing quite like a team effort, and the same can stand in business. As a used car dealership, it’s likely that your ideal customer frequents other businesses too – these can include school supply shops, cafes, bars, or even taxi stands.
After identifying these places, you can market around them with flyers and flexes, or you can even forge partnerships and offer the customers of these businesses exclusive discounts, doing the same for them. Not only will this allow you to expand your customer base, but you’ll also be able to build a more expansive name for yourself in the industry!
So, if you’re looking to market your used car dealership, then these strategies are just what you need. Simply make adjustments according to your context, and your sales will shoot like never before!